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Beauty is a field full of charm and creativity. It involves the modification and beautification of an individual's face, body and even hairstyle through cosmetics and beauty techniques. The following is a detailed analysis of beauty: First, the definition of beauty Beauty, in short, refers to the modification and beautification of an individual's face, body and even hairstyle through cosmetics and beauty techniques, in order to achieve the purpose of enhancing the external image, enhancing self-confidence, expressing individuality or adapting to the needs of a specific occasion. It is not just a simple smear and dress up, but also a manifestation of self-expression and life attitude. Second, the history and culture of beauty Historical origin: The history of beauty has developed almost simultaneously with human civilization. From the birth of cosmetics in prehistoric times, to the wide use of cosmetics such as eyeshadow, eyeliner, and blush in ancient Egypt, and then to the diverse development of modern cosmetics, beauty has been evolving along with the progress of human civilization. Cultural significance: Beauty has unique styles and expressions in different historical periods and regional cultures. For example, "wine dizziness makeup" in the Tang Dynasty, "Japanese" and tribal painting in Africa, etc., are the embodiment of beauty cultural diversity. In addition, beauty is also a social language. Through the choice and change of makeup, people can convey their personality, emotions, aesthetic concepts and even social identity. 3. Beauty categories and markets Main categories: Beauty products mainly include skin care products, makeup, facial care, masks and professional skin care and other categories. Among them, skin care products, hair care and makeup are the main categories. Skin care products account for half of cosmetic sales all year round, and makeup has also won a wide range of consumer groups with its unique charm and market demand. Market Overview: According to Euromonitor International and other data, the beauty market in our country is huge and continues to grow. Skin care and makeup, as two pillars of the beauty market, maintain a high level of market size and growth rate. At the same time, with the improvement of consumers' demand for beauty product quality and personalization, high-end beauty brands and customized services are gradually favored by the market.

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